Abstract:
This study analyzes the information support of MICE tourism, an area of the business tourism industry related to the organization and holding of various corporate events. The analysis of the content of the website of travel agencies was carried out by an expert method in commercial and PR areas. The results of the analysis can be used to develop a strategy for the development of enterprises in the MICE tourism industry. CZU: 338.486:004.738.52(476); JEL: M Business Administration and Business Economics; Marketing; Accounting; Personnel Economics M3 Marketing and Advertising
Description:
КАРЧЕВСКАЯ, Елена, СВЕТОГОР, Марина. MICE tourism: marketing analysis of information support = MICE-туризм: маркетинговый анализ информационного обеспечения. În: Strategii şi politici de management în economia contemporană [Resursă electronică]: conf. şt. intern., ediţia a 7-a, 9-10 iunie 2022. Chişinău: ASEM, 2022, pp. 235-239. ISBN 978-9975-147-65-1 (PDF).
