Abstract:
For attracting customers, companies have begun to use emotional marketing. Emotional marketing through a singular emotion, like happiness, sadness, anger, or fear makes the clients notice, remember, share and buy goods. The objective of this research is to determine the importance of using emotional marketing techniques to ensure the success of companies. CZU: 339.138:159.942; JEL: M3, M31, M37; DOI: https://doi.org/10.53486/9789975359030.35
Description:
DARIE, Tatiana. The role of emotional marketing for an enterprise = Rolul marketingului emoțional pentru o întreprindere. Coord. șt.: SAHARNEAN, Liliana. In: Simpozion Ştiinţific Internațional al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 2, pp. 169-172. ISBN 978-9975-3590-3-0 (PDF).
