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Analysis of the Impact of CRM System Implementation on Customer Relationship Management
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| dc.contributor.author | Condru, Crina
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| dc.date.accessioned | 2025-04-03T11:26:08Z | |
| dc.date.available | 2025-04-03T11:26:08Z | |
| dc.date.issued | 2024-04 | |
| dc.identifier.isbn | 978-9975-168-08-3 (PDF) | |
| dc.identifier.uri | https://irek.ase.md:443/xmlui/handle/123456789/3852 | |
| dc.description | CONDRU, Crina. Analysis of the Impact of CRM System Implementation on Customer Relationship Management = Analiza impactului implementării sistemului CRM asupra managementului relațiilor cu clienții. Online. Coord. șt.: Serghei PORTARESCU. In: Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a, 26-27 aprilie 2024. Culegere de lucrări știinţifice. Chişinău: SEP ASEM, 2024, vol. 1, pp. 78-81. ISBN 978-9975-168-08-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2024.v1.14 | en_US |
| dc.description.abstract | Customer relationship management (CRM) software has become a near-vital tool for businesses of all sizes. This system is used by companies to enhance their interactions with customers and streamline internal processes to achieve better business outcomes. The implementation of CRM system offers numerous advantages, such as the centralization of customer information, facilitating easy access to essential customer data across different departments and seamless integration with other systems and applications. However, deploying a CRM system also presents certain risks such as dependency on technology, the accumulation of vast amounts of data and potential data security and privacy issues. This article delves into the significant advantages and challenges of CRM systems, highlighting how they influence customer relationship management. CZU: 005.346:640.43; JEL: M1, M3, M31, L1, O3 | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | SEP ASEM | en_US |
| dc.subject | customer relationship management | en_US |
| dc.subject | CRM benefits | en_US |
| dc.subject | CRM implementation | en_US |
| dc.subject | data security in CRM | en_US |
| dc.subject | technology dependency | en_US |
| dc.subject | information overload | en_US |
| dc.title | Analysis of the Impact of CRM System Implementation on Customer Relationship Management | en_US |
| dc.title.alternative | Analiza impactului implementării sistemului CRM asupra managementului relațiilor cu clienții | en_US |
| dc.type | Article | en_US |
