The Blue Ocean Strategy - an Innovative Business Model

Crețu, Cornelia

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dc.contributor.author	Crețu, Cornelia
dc.date.accessioned	2025-04-04T05:58:10Z
dc.date.available	2025-04-04T05:58:10Z
dc.date.issued	2024-04
dc.identifier.isbn	978-9975-168-08-3 (PDF)
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/3856
dc.description	CREȚU, Cornelia. The Blue Ocean Strategy - an Innovative Business Model = Strategia oceanului albastru - un model de afacere inovativ. Online. Coord. șt.: Silvia IORDACHE. In: Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a, 26-27 aprilie 2024. Culegere de lucrări știinţifice. Chişinău: SEP ASEM, 2024, vol. 1, pp. 94-97. ISBN 978-9975-168-08-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2024.v1.18	en_US
dc.description.abstract	Blue ocean strategy is a innovative way by looking at the existing market and competition. The basic idea is transforming competition into an element irrelevant by creating original market areas. In today's overcrowded economy, fierce competition results the emergence of a “red ocean”, bloody, where rivals struggle to seize a "pool" of profit increasingly smaller. Blue ocean strategy provides a systematic method to create “Oceans Blue”, undisputed market areas, in which there is no competition. This is done by removing the traditional strategic thinking, follow some basic principles and Innovation. Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. CZU: 005.21:005.591.6; JEL: M12, M31	en_US
dc.language.iso	other	en_US
dc.publisher	SEP ASEM	en_US
dc.subject	antreprenoriat	en_US
dc.subject	strategie de afaceri	en_US
dc.subject	inovație	en_US
dc.subject	concurență	en_US
dc.title	The Blue Ocean Strategy - an Innovative Business Model	en_US
dc.title.alternative	Strategia oceanului albastru - un model de afacere inovativ	en_US
dc.type	Article	en_US