Abstract:
Inovational marketing it's a new approach of classic marketing and involves implementing of inovational tehnology in enterprise activity. The basic principes of inovational marketing are: complet research of market, demand, preferences of consumer innovators, adjustment of supply innovative product to market requirements; impact on market and demand in producer's benifit of inovational produces. CZU: 339.138:001.895(478); JEL: M31, O30, O31, O32, Q55
Description:
SAVCIUC, Maria. Innovational Marketing: Analysis of the Innovative Ecosystem in the Republic of Moldova = Marketingul inovațional: analiza ecosistemul de inovare în Republica Moldova. Online. Coord. șt.: Liliana SAHARNEAN. In: Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a, 26-27 aprilie 2024. Culegere de lucrări știinţifice. Chişinău: SEP ASEM, 2024, vol. 1, pp. 253-255. ISBN 978-9975-168-08-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2024.v1.55
