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Innovational Marketing: Analysis of the Innovative Ecosystem in the Republic of Moldova

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dc.contributor.author Savciuc, Maria
dc.date.accessioned 2025-04-07T07:52:57Z
dc.date.available 2025-04-07T07:52:57Z
dc.date.issued 2024-04
dc.identifier.isbn 978-9975-168-08-3 (PDF)
dc.identifier.uri https://irek.ase.md:443/xmlui/handle/123456789/3934
dc.description SAVCIUC, Maria. Innovational Marketing: Analysis of the Innovative Ecosystem in the Republic of Moldova = Marketingul inovațional: analiza ecosistemul de inovare în Republica Moldova. Online. Coord. șt.: Liliana SAHARNEAN. In: Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a, 26-27 aprilie 2024. Culegere de lucrări știinţifice. Chişinău: SEP ASEM, 2024, vol. 1, pp. 253-255. ISBN 978-9975-168-08-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2024.v1.55 en_US
dc.description.abstract Inovational marketing it's a new approach of classic marketing and involves implementing of inovational tehnology in enterprise activity. The basic principes of inovational marketing are: complet research of market, demand, preferences of consumer innovators, adjustment of supply innovative product to market requirements; impact on market and demand in producer's benifit of inovational produces. CZU: 339.138:001.895(478); JEL: M31, O30, O31, O32, Q55 en_US
dc.language.iso other en_US
dc.publisher SEP ASEM en_US
dc.subject innovational marketing en_US
dc.subject strategy en_US
dc.subject innovation en_US
dc.subject technologies en_US
dc.title Innovational Marketing: Analysis of the Innovative Ecosystem in the Republic of Moldova en_US
dc.title.alternative Marketingul inovațional: analiza ecosistemul de inovare în Republica Moldova en_US
dc.type Article en_US


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