Sustainable Winemaking in the Republic of Moldova: Strategies for Reducing Environmental Impact and Organizing Responsible Events

Abstract

This study analyzes strategies for sustainable development of the wine industry in the Republic of Moldova, focusing on the role of cultural events such as VinOpera in promoting environmentally responsible behavior. The work identifies key environmental challenges in the industry, including excessive consumption of water and energy resources, pollution associated with the use of agrochemicals, and difficulties in waste and packaging management. A review of international sustainable practices such as biodynamic viticulture, the use of renewable energy sources and the introduction of carbon labeling are reviewed. Special attention is paid to the specifics of Moldovan winemaking, its potential in the context of sustainable development, as well as successful examples of environmentally oriented approaches implemented by leading wineries in the country. In a separate section, the case of the cultural event VinOpera is discussed: its sustainable components are analyzed and its impact on the formation of environmental culture and behavioral patterns of the audience is assessed. In conclusion, practical recommendations aimed at strengthening the sustainability of both the wine industry and related cultural initiatives are presented. Suggested measures include the development of certification mechanisms, educational programs, ecotourism and effective environmental communication strategies. The paper emphasizes the importance of integrating environmental and cultural factors in shaping the sustainable development of the wine industry in the Republic of Moldova. UDC: 061.7:663.2(478); JEL: Q01, Q13, Q56