This article investigates the evolving strategic role of Human Resource Management (HRM) in commercial banks, emphasizing its significance in driving sustainable performance across economic, social, and environmental ...
The general objective pursued in the doctoral thesis ”Management of Marketing Communication in the Context of the Development of the Communication Industry and Post-pandemic Challenges” is to establish the impact that ...
In the context of the climate crisis and the depletion of natural resources, the Republic of Moldova has committed, through its Environmental Strategy 2024–2030, to aligning national policies with European objectives for ...
Specialized literature constantly contributes to the examination of practices in a given field and in specific areas such as human resource management it is more than relevant; it also plays an essential role in reflecting ...
The merging of strategic management and sustainability has become a focal point in both academic inquiry and corporate practice, reflecting growing recognition of the need for long-term value creation that integrates ...
Digitalization has become a central theme in the scientific literature dedicated to management consulting, correlated with the transformation of business models, process optimization and adopting new technologies. This ...
This article explores the role of artificial intelligence (AI) in enhancing accessibility for persons with disabilities within Europe’s 112 emergency communication systems. Despite regulatory and ethical commitments to ...
This article investigates the application of neuromarketing technologies as a strategic approach to increasing the attractiveness of banking products and services. Due to the intangible and complex nature of financial ...
This paper analyzes the strategic role of Customer Relationship Management (CRM) systems in enhancing business performance. The aim is to show how CRM supports customer loyalty, automates processes, and improves decision-making. ...
The increasing integration of digital technologies within organizations has inevitably brought changes in the interactions between managers and employees, thus modifying the classic ways in which they interacted within the ...
This paper investigates how antifragility strategies can be developed and applied within the cosmetics industry to turn volatility into a driver of growth. The aim is to provide a structured antifragility model for firms ...
In recent decades, there has been a tendency towards the formation and development of the era of consumer economy. Therefore, special attention is paid to the problems and prospects for the development of behavioral ...
The study is based on tracking the evolution of the notion of creative industries from its appearance so far and the connection with other industries, such as cultural and digital. Continuous research with the exposure of ...
European consumers are increasingly concerned about environmental challenges and, benefiting from a wide range of alternatives, they prefer to opt for those perceived to have the least negative impact on the environment ...
In a context marked by increasing pressures on public administration, this research analyzes the strengthening of personnel policies as a strategic premise for increasing job satisfaction in public institutions in the ...
Employee performance is a strategic research topic, intensively addressed in the international literature over the last decades. A bibliometric analysis of 2,672 relevant publications from the last 10 years reveals close ...
This article investigates how managerial innovation contributes to the development of sustainable entrepreneurial skills in secondary education, with a focus on practices from Romania and the Republic of Moldova. The primary ...
Given the rapid changes in the Republic of Moldova's construction sector, it is important to conduct exhaustive market environment research in order to support strategic management choices, particularly those relating to ...
This study investigates how psychosomatic resilience and innovative practices can increase organizational commitment in dynamic business contexts. Amid economic downturns, technological disruptions, and workforce challenges, ...
Effective marketing management is a crucial condition for the sustainable development of companies in a highly dynamic market environment. Modern marketing management requires not only the implementation of innovative tools ...