Aspects of Artificial Intelligence in the Protection of Intellectual Property Objects

Abstract

The article addresses aspects regarding the benefits and risks of using Artificial Intelligence (AI) in the field of Intellectual Property (IP), highlighting both the opportunities and the challenges it generates. It highlights the importance of protecting intellectual creations in the digital age, in which innovation and economic competitiveness are conditioned by the existence of effective legal mechanisms. In this context, the main concepts are defined: types of artificial intelligence (narrow, general, generative), the main areas of intellectual property (patents, trademarks, copyrights, industrial designs) and categories of objects influenced by intelligent technologies (software, automatically generated works, AI-assisted inventions). The application of AI in the protection of IP objects is reflected in high-performance tools for detecting plagiarism and counterfeiting, algorithms for monitoring online markets, data analysis on work registration certificates, patents, trademarks, as well as digital document management platforms. On the one hand, artificial intelligence brings significant benefits, such as increased efficiency, reduced costs, increased accuracy and rapid access to information; on the other hand, it also involves immense risks, including the lack of a uniform legislative framework, ethical dilemmas related to artificial creativity, the proliferation of deepfakes and vulnerabilities regarding data security. This tool offers major opportunities for technological and economic progress, but also involves complex challenges, which require legal, ethical and security solutions adapted to new realities, solvable through international cooperation and by training specialists capable of managing the impact of the convergence between AI and Intellectual Property. JEL: K24; O34; O38