Analiza comparativă a activităților de merchandising în magazinele Kaufland și Linella

dc.contributor.author	Tanasova, Nina
dc.contributor.author	Doni, Cristina
dc.date.accessioned	2020-12-08T12:11:34Z
dc.date.available	2020-12-08T12:11:34Z
dc.date.issued	2020-06
dc.identifier.isbn	978-9975-75-975-5
dc.identifier.uri	http://irek.ase.md:80/xmlui/handle/1234567890/845
dc.description	TANASOVA, Nina, DONI, Cristina. Analiza comparativă a activităților de merchandising în magazinele Kaufland și Linella. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 124-126. ISBN 978-9975-75-975-5.	en_US
dc.description.abstract	Merchandising is more than a beautiful arrangement of goods on the shelves - this is a part of the marketing process that determines the methodology for selling goods in a store. Good merchandising makes shopping easier for customers and gives them reasons to come back often and buy more products, becoming loyal. The purpose of this study is to find out the effectiveness level of merchandising in the Republic of Moldova by comparing two stores, using the observation and questionnaire method. JEL: M 31	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	merchandising	en_US
dc.subject	supermarket	en_US
dc.subject	hypermarket	en_US
dc.subject	respondent	en_US
dc.title	Analiza comparativă a activităților de merchandising în magazinele Kaufland și Linella	en_US
dc.type	Article	en_US